SIPAS will maintain the latest market research software and Windows capabilities including:
Complete email facilities on the Internet for working with clients directly through email delivery of drafts and information.
Complete presentation facilities for preparation and delivery of multimedia presentations on Windows machines, in formats including on-disk presentation, live presentation, or video presentation.
Complete desktop publishing facilities for delivery of regular retainer reports, project output reports, marketing materials, and market research reports.
Our keys to success are:
# of new business leads generated
# of business leads that were referrals
amount of time it takes for the customer to get a phone call or email. We are aiming to have our customer service people trained to return within the hour, within 15 or 20 minutes are even better.
# of Facebook pageviews and LinkedIn and google shares
# of tweets and retweets sharing expert consultant advice
Small-sized companies: in an increasingly competitive environment entrepreneurs are becoming more cautious in the markets they seek to enter and on establishing new market opportunities. They are often seeking for prior research to be done to identify possible markets that are suited to their resources and capabilities.
Hence the most likely types of businesses to require our services would include:
New businesses seeking investment or start-up capital
New firms looking at investing in the country
Existing companies which are expanding or introducing a new product/ service.